Tiger of Sweden was born on the Swedish west coast over a hundred years ago. Today, the well-known brand is a symbol for Scandinavian minimalism and stylish fashion and denim for men and women.
The journey started in Uddevalla, further up north on the Swedish west coast in 1903. But it was not until 1993 that the brand took a step towards the modern Tiger of Sweden. The ide was A different cut,to bring the suit out of the bank and onto the street. Suits, dresses and other well-tailored garments for the fashion-consious, but also jeans, shoes, bags and accessories.
I started doing freelance work for Tiger of Sweden in 2018 and I have been back there several times during the last few years. I started of at the Tiger Jeans department, after that the Menswear department and finally Womenswear. At Tiger of Sweden I have mainly been doing flat sketches and tech packs.
Tiger of Sweden is a lovely company to work for and it has given me the opportunity to work with a lot of different types of products.